Creative Ops
I Thought We Were Just Implementing Asana.
What started as a simple Asana implementation became a complete rethink of how marketing works. A story about software, AI, transformation and the surprising lessons that emerged along the way.
Creative Ops
What started as a simple Asana implementation became a complete rethink of how marketing works. A story about software, AI, transformation and the surprising lessons that emerged along the way.
Creative Ops
Most processes fail for a simple reason: they weren't designed for the people expected to use them. Learn how empathy, simplicity and right-sized governance create processes that teams actually follow.
Transformation
Re-orgs create pressure to prove value quickly. That’s usually when teams start looking at their workflows and asking, do we tweak this or do we rebuild it entirely? The honest answer is, sometimes you do need an overhaul.
Transformation
Re-orgs test your instincts, your patience and your ability to lead without all the answers. New leadership shows up, teams shift, you lose people you trust or you find yourself in a completely different org overnight. Even if you’re fine on paper, people around you might not be.
Transformation
One thing I’m seeing right now is a lot of focus on where things moved. Who reports where. What team sits under what org. What changed on paper. But the reality is, most of us are still working with the same people, often in very similar ways, at least to start.