Transformation Is Not a Milestone

Transformation isn’t a milestone. Lessons from Amy’s, Visa and AAA on organizational design, continuous improvement and building systems that evolve with the work.

Creative Work Is a Folk Dance

Creative work may never be predictable, but the way teams work together can be repeatable. Here’s how the right amount of process creates clarity without constraining creativity.

What I Want to Bring to Work Every Day

Five leadership principles I want to bring to work every day, especially when the pressure is high: curiosity, ownership, courage, optimism and love for the work.

Rowing Backwards

What transformation taught me about strategy. For most of my career, I believed transformation followed a fairly predictable sequence. You started with a vision, translated that vision into a strategy, built a roadmap and then executed the plan. It was neat. Logical. Comfortable. If someone had asked me a few

I Thought We Were Just Implementing Asana.

What started as a simple Asana implementation became a complete rethink of how marketing works. A story about software, AI, transformation and the surprising lessons that emerged along the way.

AI Doesn't Replace Experts. It Amplifies Them.

AI doesn't replace experts. It amplifies them. Learn why curiosity, judgment and human-in-the-loop collaboration matter more than ever, and how leaders can help teams experiment, learn and turn AI into a force multiplier.

Transparency Is the Actual Transformation

A simple Post-it note sparked a bigger lesson: transparency is the foundation of transformation. Learn five practical ways to create honest conversations, surface challenges early and build a culture that improves continuously.

Built for People

Most processes fail for a simple reason: they weren't designed for the people expected to use them. Learn how empathy, simplicity and right-sized governance create processes that teams actually follow.

Transformation Is a Road Trip, Not a Destination

Transformation isn't a destination—it's a road trip. Learn a simple five-step framework for leading continuous improvement, adapting to change and building an organization that can evolve as technology, markets and customer expectations shift.

Keep Your Creative Team Inspired

Creative teams cannot produce inspired work while running on depleted energy. A reflection on creative replenishment, beautiful questions and building small daily practices that reconnect people with curiosity, imagination and creative flow.

Your Creative Team Is Not Slow. Your Approval Structure Is Broken.

Creative teams are often blamed for being slow, but the real bottleneck is usually the approval structure around them. This post explores approval anxiety, endless feedback loops and why unclear decision-making quietly damages creative quality, team morale and delivery speed.

You Don’t Need More Data, You Need a Decision

When analysis stops helping, it is time to decide. A real look at how bottlenecks show up in creative workflows and why action is what creates better data